Kinder Joy finally makes its debut in the USA

Children and parents alike in the USA can look forward to more sweet treats as Kinder Joy is officially launched by Ferrero U.S.A, Inc., the company known for famous brands such as Ferrero Rocher®, Nutella® and Tic Tac®.

A signature product under the Kinder brand, Kinder Joy® is certainly a unique treat made especially for kids with parents in mind, with the treat touted as a new way for parents to add a little surprise to their kid’s day with a unique two-in-one product that offers a delicious treat with an added little surprise.

Kinder Joy is a gaily wrapped plastic egg-shaped package that is comprised of two separately sealed halves. One half contains a delicious treat made of two soft cream layers – one sweet milk-cream flavoured and one cocoa flavoured. Nestled into the creamy layers are two round, chocolate-covered wafer bites that are filled with sweet cocoa cream, to be eaten with the included spoon.

The other half of the egg contains an exciting surprise toy, giving kids and parents an opportunity to assemble, play and share together.

According to a statement by the company, Kinder Joy has a wide range of surprise toys developed by an expert team of designers to maximize play time for children ages three and up – from toys that encourage creativity to toys that teach kids about the world around them. In addition, seasonal and special licensed toys will be made available throughout the year (while supplies last) to keep the surprises coming.

“When you’re a kid, every surprise counts, especially the little ones. Kinder Joy is a fun, new way to help parents bring little surprises to their kids anytime they want,” said Paul Chibe, CEO of Ferrero North America.

“The delicious, unique taste of Kinder Joy and the wide variety of toys will delight kids, while mom and dad will be surprised by the high quality of the confection and toys – it’s unlike anything currently on the US market,” he noted.

Currently sold in 170 countries, the Kinder brand offers a wide range of high-quality products from chocolate bars to surprise-filled treats.

“Today’s parents are looking for an elevated experience for their children, even in their treats. Kinder Joy offers more than just a sweet treat and mystery toy, it also gives parents the opportunity to engage with their children through the Magic Kinder online and mobile platforms,” adds Paul Chibe.

As part of the experience, parents can also access Magic Kinder, an edutainment app that offers a digital world of fun and education. These platforms are designed to help families play and learn together through a wide range of engaging games, videos, stories and activities. It is completely free and can be accessed through, the iOS and Android app stores or through the QR code that is printed on the information leaflet that accompanies the toys inside the Kinder Joy egg.

Kinder Joy will be made available nationwide at mass, grocery, drug and convenience stores from November 2017 with a MSRP of $1.59 USD per egg.

Leave a Comment