AI Trends in the Smartphone Industry
One business that has made extensive use of artificial intelligence is the smartphone industry. Smartphone makers are progressively adopting on-device AI, according to a research published by Strategy Analytics in March 2021, and 71 percent of all smartphones sold worldwide in 2021 will have AI on them.
It’s reasonable to argue that artificial intelligence is transforming the smartphone business. But what does this imply for the average shopper? We’ll look at some of the cool features AI provides to your smartphone.
Augmented Reality Apps
AI and AR are commonly integrated during app development to create new experiences because they are two closely related technologies. Popular applications like ClipDrop employ AI and augmented reality to scan ordinary things before digitizing them. To paste an item into Photoshop, PowerPoint, Google Docs, Pitch, Canva, or Figma, simply take a photo and hold your phone’s camera over your PC.
Language translation
You may be familiar with the worry of travelling to a nation where you don’t know the language if you used to travel across the world on your own before the Covid epidemic. Imagine trying to understand traffic signs, restaurant menus, and road maps without knowing a single character.
Fortunately, the smartphone in your pocket, which comes preloaded with a variety of translation programs such as Google Translate, can assist.
Google Translate received Neural Machine Translation (NMT) in 2016, which greatly increased the accuracy of online translations. NMT now works offline as well, thanks to on-device AI. NMT runs immediately on your smartphone in the Google Translate app, so you can obtain high-quality translations even if you don’t have access to the internet. When traveling without a local data plan, offline translations are especially handy.
Improved security
App developers may use AI’s capacity to detect patterns to uncover flaws in their software. Viruses may have used these holes and inconsistencies to assault data on your smartphone.
Aside from detecting possible threats and assaults before they happen, AI is also responsible for a security feature that many smartphone users utilize on a regular basis: face recognition.
Your phone’s ‘True Depth’ camera uses infrared light and invisible rays to generate a 3D picture of your face. Every time you try to unlock your phone, this 3D picture is kept and validated.
Even when you make little modifications to your face, the camera’s AI and Machine Learning (ML) algorithms are capable of identifying it. That’s why, even if you’re wearing cosmetics or developing facial hair, you can still unlock your phone.
App marketing’
Whether you like it or not, AI has the ability to totally customise your smartphone experience. Based on your regularly used apps and what it knows about you through email contents, text messages, and even photos, your phone’s system may match you with apps that are “perfect for you.”
While you may think this is weird, app developers and marketers all around the world will disagree. Businesses may use AI-based applications to evaluate the market and their customers’ buying history. AI and machine learning models assist these firms boost their sales and make smarter judgments in order to increase sales and engagement rates.
The future ahead
AI has unquestionably transformed sectors and provided additional value to customers all around the world. And we’re only scraping the surface here: when on-device AI microprocessor processors get more inexpensive, they’ll make their way into lower-end smartphones, making AI even more pervasive.